There’s a lot of thought that goes into the colors on every banner. At Northcoast Banners, we always maintain that the best color schemes are ones that ensure that your roll banner POPS into the eyes of viewers. Most importantly, observers who aren’t focusing on your banners will catch sight of your banners if you make sure it quite literally POPS into their eyeballs!
Choose powerful and contrasting colors to grab your audiences eyeballs. The key is to choose colors that contrast with each other so the design POPS! If you’re committed to using dark combinations, like red ink against a dark blue “knockout,” it’s best to outline the edge of your letters in white.
This stroking technique allows for the distinction between the colors and will attract your audience’s eye — or, as we like to say, this will POP your banner!