Plastic Roll Banners

5 Reasons to Use Digital Roll Banners at Your Next Event

Digital roll banners are a great way to stand out at any event. Unlike traditional fabric banners or heavy vinyl banners, these plastic banners can be set up in seconds and don’t require any special tools for construction. They’re also … Continue reading

Digital roll banners are a great way to stand out at any event. Unlike traditional fabric banners or heavy vinyl banners, these plastic banners can be set up in seconds and don’t require any special tools for construction. They’re also perfect if you need an easy-to-transport banner that won’t spoil or rip as paper prints would. 

Plastic banners are sturdy enough to last for years but are also recyclable, so you can feel good about using them once and tossing them in the recycling bin when you’re done. There are just so many reasons why digital roll banners are fantastic for events. We went ahead and narrowed the list to 5 reasons why we think you should use digitally printed plastic roll banners at your next event.

1. Digital Roll Banners have Short Runs

Digital plastic roll banners are great for events because unlike one large banner, you can use them to cover a lot of space. But what if you need more than a couple of large 10-foot banners, but you don’t need thousands of feet of coverage? Then digitally plastic roll banners are the perfect choice! The minimum order is just one 250 foot roll. Order as many -or as few- as you need. 

2. Flexible Color and Art Choices

Unlike traditional printing methods that use print plates, digital roll banners don’t have such limitations. Therefore, you can print a much wider variety and number of colors without impacting your overall cot. That means you can have a vibrant or complicated logo or artwork and won’t need to worry about simplifying it to save on printing costs. 

3. No Plate Fees

Traditional print methods use custom print plates, which come with an initial cost. Luckily, you won’t incur additional costs to reuse the same plate, but that can be limiting. What if your event logo changes slightly from year to year? What if you want to include the date? With digitally printed plastic roll banners you don’t have to commit to a plate you won’t be reusing, so you can change your logo on each order. 

4. Quick Turnaround Time

In a perfect world, we’d all have events planned way in advance. But that’s not always reality! Luckily, digitally printed plastic roll banners have a turnaround time as short as one week for production, plus shipping. Meaning we can get your banners to you very quickly! 

5. Digital Roll Banners Make a Splash

Saving the best for last, the reason you really need to use digital roll banners for your next event is that they are so great! They’re easy to use, make a big impact to share your brand, and they are disposable once the event is over. Our digital plastic roll banners come in a variety of different lengths and can feature any graphics you desire. 

With high-resolution printing, your banner will look great from any distance.  So whether you’re looking to attract attention at the entrance of your event or want to be easily seen from across the room, our plastic roll banners are the key to a successful event. And since our Digital plastic roll banners are made of waterproof material, they are perfect for outdoor events. They won’t be damaged by rain or wind and will stay looking great all day long.

Takeaways

Plastic roll banners are a great way to make your event stand out. These banners can be used outdoors or indoors, and they come in different shapes and sizes. They are also available in multiple colors which makes them perfect for any occasion! And with all the benefits that are specific to digitally printed plastic roll banners, you need them for your next event!

Contact us for more information!

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How Much Do Digitally Printed Plastic Roll Banners Cost?

If you’re looking for roll banners, you’re probably asking yourself “what do Roll Banners cost?” Digitally printed plastic roll banners may be the cost effective solution you’re looking for. With different sizes available and art flexibility digitally printed plastic roll … Continue reading

If you’re looking for roll banners, you’re probably asking yourself “what do Roll Banners cost?” Digitally printed plastic roll banners may be the cost effective solution you’re looking for.

With different sizes available and art flexibility digitally printed plastic roll banners are the perfect choice for any event. Digitally Printed Plastic Roll Banners costs differ from flexographic roll banner options.

Read on to learn more about pricing and ordering options. 

What Are Digitally Printed Plastic Roll Banners?

These digitally printed banners are made of recyclable, polyethylene – a very thin plastic. They are lightweight and come rolled on a cardboard core for easy storage and use. They are perfect for events of all sizes, whether indoor or outdoor. The material is waterproof but sturdy, and you can recycle it when you’re done! 

The printing quality is fantastic, giving you vibrant, colorful options to promote your brand or logo. They can be used in long sheets to cover large areas, or cut individually and handed out. The applications are endless!

Why Are They Affordable?

Digitally Printed Roll Banners cost are very straightforward. It really just depends on the size of the banner and how many (number of rolls) are ordered. The minimum order is just one 250 foot roll. With a lower minimum order, Digital Roll Banners are much more affordable than Flexographic plastic roll banners, which come at a minimum of 2000 feet. 

Unlike other printing processes, when calculating your digitally printed roll banners cost, you don’t have to worry about pricing related to the art. Since the print is digital and not done with traditional plates, there is no plate fee or increased cost for additional colors or complex artworks/logos. Whatever your design is, the price is the same! Thus, digitally printed plastic roll banners are an incredibly affordable choice. 

Get a Quote

Interested in pricing out digitally printed plastic roll banners for your next event? Just reach out for a quote! A member of our team will be quick to provide more information or help you complete your order. Contact us today and you could have your digitally printed plastic roll banners at your door in under two weeks. What are you waiting for? 

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Do My Roll Banners Need Plates?

To print your roll banners with plates, or not – that is the question! While you may not spend all your time questioning printing methods, if you’re wondering what type of plastic roll banner printing will work best for your … Continue reading

To print your roll banners with plates, or not – that is the question! While you may not spend all your time questioning printing methods, if you’re wondering what type of plastic roll banner printing will work best for your business or event, we’ve got answers. 

There are two plastic roll banner types that should be at the top of your list: Digitally Printed Plastic Roll Banners (DPRB) and Flexographic printed Plastic Roll Banners (PRB). We’ll explain a bit about each type and how you can best decide which is the right fit for your needs. And yes, we’ll weigh in on that question about if your roll banners need plates, too!

Flexo Printing – When Roll Banners Need Plates

Traditional printing for plastic roll banners DOES use printing plates. Did you know that the first printing plates can be traced back to China nearly one THOUSAND years ago? While the method has evolved and improved since then, it’s still relatively simple. 

For example, when it comes to PRB printing, flexography (flexo) is the most common method. A flexo print is achieved by creating a mirrored master of the required image as a three-dimensional relief in a rubber or polymer material. Unlike the porcelain of ancient China, these rubber molds are the “plates” used to print your image. 

A measured amount of ink is deposited upon the surface of the printing plate using an anilox roll. The print surface then rotates, contacting the poly which transfers the ink. This method requires individual plates for each color that is mounted on the press. 

Digitally Printed Plastic Roll Banner – Printing Without Plates

Unlike flexo printing, DPRB is a digital process. Thus, the art is uploaded to the machine then printed onto the plastic without needing plates. This means that no matter how many colors your artwork features, you don’t need to create separate plates. 

How to Decide Which Roll Banners You Need

Each printing type has its strengths and weaknesses which you should consider when deciding what plastic roll banners will work best for your needs.

How many linear feet do you need? 

If you need less than 2,000 linear feet, DPRBs are a more affordable option. If you need more than that, either printing method could work. 

Art Complexity 

A lot depends on the complexity of the art you’ll be printing. If the art has few colors, PRBs may be more cost-effective. However, if your artwork features lots of colors and gradients, printing digitally without plates is the better option.

Do you need perforations? 

If you need “perfs” (perforations to allow you to tear away sections of the banner), then you need to order PRBs made with plates. If you do not need perfs, we can print your banners digitally without plates. 

Bottom Line for Roll Banners

Do my roll banners need plates? It’s a question many people ask themselves before investing in their printed banner rolls. The answer is not always straightforward, but it can be determined with the guidelines above to help you better understand the types of plastic roll banner printing. If you’re interested in ordering plastic roll banners for your business or event, contact us to discuss whether or not you need plates for your project. Our experienced team is happy to help!

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What are Digital Plastic Roll Banners?

Have you ever seen a banner printed on a roll? Digital plastic roll banners are often used by companies for branding purposes. They’re more cost-effective than traditional vinyl banners and they’re lighter weight. Thus, it’s easier to transport them from … Continue reading
Digitally Printed Plastic Roll Banners

Have you ever seen a banner printed on a roll? Digital plastic roll banners are often used by companies for branding purposes. They’re more cost-effective than traditional vinyl banners and they’re lighter weight. Thus, it’s easier to transport them from place to place. 

In this article, we’ll discuss what these digitally printed plastic roll banners are and how they are a great choice for your marketing strategy.

What are Digital Plastic Roll Banners?

Digitally Printed Plastic Roll Banners (DPRB) are plastic roll banners printed on 4 mil poly by a digital press. A mil is a measurement that equals one-thousandth of an inch or 0.001 inches. Think of the thin plastic sheeting used to cover surfaces or tape off areas during a home remodel.

The art for the banner is uploaded directly to the print machine, much like many other digital printing processes. The banners come rolled on a core, so you can easily unroll as many as you need and cut them off for individual use, or use the whole roll at once.

Specification of Digital Plastic Roll Banners

Unlike some more traditional printing methods, DPRBs do not require plates. There are no additional costs for setup fees. There are also fewer limits on colors, design, and repeat length with this printing method. Thus, it is one of the most flexible printing options.

There is no limit to the number of colors or gradients in digital printing. Again, while traditional printing methods utilize separate plates for each color, the ability to print digitally removes this barrier and its associated cost increase.

Benefits of Digital Plastic Roll Banners

The two major benefits for DPRBs are their flexibility and cost-effectiveness. There’s no extra charge for complex art, no per color charge, and no limits to the number of colors you can have in your art. Thus, if you have a colorful or complicated logo or event to promote, DBPRB is the best option.

There does need to be a one-inch blank margin on the top and bottom of the digitally printed plastic roll banner. This white space is where a thel printing press holds the material as it prints. 

There does not need to be any white space between repeated images. That differs from Flexo Plastic Roll Banners, which require a one-inch margin on the left and right of the banners, plus the top and bottom, as well.

Essentially, your artwork is less limited, yet you won’t be hit with higher costs for that benefit. So regardless of your marketing strategy or need, that’s sure to be a win-win!

Some Additional Notes on DPRBs

At NorthCoast Banners, we can print banners at 24 inches tall by various lengths. The repeat length for the image can be any length. For DPRBs, the minimum order is one 250 foot roll. However, we can also print 400 foot and 500 foot long rolls. Many buyers find it’s more affordable to plan ahead and buy a larger roll, rather than reorder multiple rolls. However, individual rolls are lighter and sometimes more convenient to use.

Unlike some plastic roll banners that come with “tear-away” options, we are not able to perforate digitally printed plastic roll banners. However, they can be cut easily with scissors, so most buyers don’t find this to be an issue. If this is an important need, you can purchase Flexographic plastic roll banners instead, which can be perforated.

Key Takeaways

Digitally Printed Plastic Roll Banners (DPRBs) are an easy and affordable option for plastic banners. You can purchase a short run of banners with complicated art, all while saving costs. If you think DPRBs could be great for your next event, reach out to one of our experienced team members today!

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Digitally Printed Plastic Roll Banners vs. Flexographic Printed Plastic Roll Banners

You’ve likely been to an event that utilized plastic roll banners. They’re cost-efficient and look great, plus they can help you cover a ton of ground.  But can you tell the difference between digitally printed roll banners (DPRBs) versus flexographic … Continue reading

You’ve likely been to an event that utilized plastic roll banners. They’re cost-efficient and look great, plus they can help you cover a ton of ground.  But can you tell the difference between digitally printed roll banners (DPRBs) versus flexographic printed plastic roll banners (flexos)?

How do you know which one is right for you? In this post, we will compare both options and provide some guidance on how to decide which type of banner is best for your needs.

What Are Plastic Roll Banners?

Plastic roll banners are a type of banner that is printed on thin plastic and rolled up on a cardboard core for easy storage and use. They can be used indoors or outdoors, and are extremely popular for events. 

The most common material used to make this style of banner is 4 mil or 6 mil low-density polyethylene (PE). PE has many advantages – it’s lightweight but durable, and recyclable. PE is bio-degradable, and like “high-density polyethylene” items (like plastic milk jugs), banners made from PE are recyclable, as well. 

There are different ways to print plastic roll banners, with two of the most popular methods being digitally printed plastic roll banners (DPRBs) and flexographic printed roll banners (flexos). 

No matter which printing method you choose, plastic roll banners offer a wonderful way to cover events with logos or branding messages. All on a budget! They are multi-purpose, as you can cut the roll banners and distribute sections for various uses, or use one long stretch to cover a large area. 

Digitally Printed Plastic Roll Banners

Digitally Printed Plastic Roll Banners used for Crowd Control
Digitally Printed Plastic Roll Banners used for Crowd Control

Digitally Printed Plastic Roll Banners (DPRBs) are 4 mil plastic roll banners printed using a digital press. This means the art for the banner is uploaded directly to the print machine, much like many other digital printing processes. Let’s break down some DPRB specifications:

Art

Perhaps the biggest advantage of DPRBs is that this method has no color limitations. That means that no matter how complicated the artwork, there will be no additional charges for the number of colors used. Thus, DPRBs are an extremely flexible design choice. 

Plates

Unlike traditional printing methods, DPRBs do not use plates. The images are stored digitally then printed directly onto the PE. This means there are no setup fees, either. 

Repeat Lengths

Based on a flexo print machine’s capacity, many roll banners have a maximum achievable repeat length. That is maximum length the art can be in each repeated image.

DPRBs have no repeat length limitation. We can do any repeat lengths you need! 

Perforations

While DPRBs tend to be extremely flexible in design options, one limitation is that they cannot be perforated. However, the thin PE material can easily be cut with scissors. 

Minimum Order for Digital Plastic Roll Banners

DPRBs are a fantastic solution for budget-conscious small businesses and nonprofits. That’s because this method has a minimum order length of just a single 250-foot roll.

Turnaround Time

Short on time? Because DPRBs don’t require the extra labor of setting plates, production time is much shorter. This means the turnaround time for DPRBs can be as short as one week.  

Flexographic Plastic Roll Banners

Flexographic Printed Roll Banners used for Crowd Control
Flexographic Printed Roll Banners used for Crowd Control

For years, flexographic printing has been one of the most commonly used methods for plastic roll banners. We’ll break down its specifications so you can see how this printing method differs from digitally printed roll banners. 

Art

Flexo printing is priced based on the number of colors in the art. We can print a maximum of 6 colors per banner. However, we can only print a 28.25″ repeat if the artwork uses all 6 colors.  At a 36″, we can print up to four colors.

Plates

Flexo printing requires a plate for each color in the artwork. There is a charge for plates the first time you order, but the plates can be reused for future orders of the same art without an additional fee. 

Repeat Lengths

Flexos are limited to repeat length. These are based on the size of the drums the print plates are mounted to. We can do an 18″, 24″, 30″, 36″, or 54″  repeat length. However, the 36″ and 54″ repeat lengths have limitations regarding the number of colors.

Perforations

A big advantage of flexo printed banners is that they can be perforated for easy tearing. Perforated banners are great if you have a large event where you will be handing out sections of banner to many guests. 

Minimum Order for Flexo Plastic Roll Banners

The minimum order for flexo plastic banners starts at 2000 linear feet (four 500-foot rolls). Thus, this method is best for when you have a LOT of ground to cover.

Turnaround Time

The turnaround time for flexo banners is 2 to 3 weeks. While this isn’t a terribly long time, it is longer than DPRBs because it takes time to make the plates and even longer to properly set up each job on the press. 

Plastic Roll Banners At A Glance

Flexographic Plastic Roll Banners (Flexos)Digitally Printed Plastic Roll Banners (DPRB)
Plates needed?YesNo
Color Limitations6 color max – Sizing limitations apply for 6 colors. Prices varry based on the number of colors. No color Limitations, Design does not affect pricing
Repeat Length54″ maximum repeat (With a max of 2 colors), 36″ max repeat (with a max of 4 colors)No Maximm repeat length
Can they be perforated?YesNo
Minimum Order(4) 500 ft rolls(1) 250 ft roll
Turnaround time2-3 weeks1 week

In Conclusion

Choosing between digital and flexographic banners can be a difficult decision. The two types of banners are different in how they are printed, cost, and what is available. They also have some specifics that make them excellent for certain purposes. Now that you know a bit more about the specifics of each type of banner, you can decide which one is best for your needs. Just reach out to our team to get started today!

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Plastic Roll Banners: The Ultimate Buyers Guide

Plastic roll banners have so many uses and can be utilized across industries. We’ve done the legwork to collect all the most important information and answers to burning questions about these great roll banners! What are plastic roll banners? First … Continue reading

Plastic roll banners have so many uses and can be utilized across industries. We’ve done the legwork to collect all the most important information and answers to burning questions about these great roll banners!

What are plastic roll banners?

First things first! Plastic roll banners go by many different names:

  • plastic banner rolls
  • disposable roll banners
  • perforated plastic roll banners
  • perf banners
  • tearaway banners
  • wraparound banners

Yet they all refer to the same amazing product! These banners are the perfect solution for anyone looking to cover an event with a logo or branding message, while adhering to a budget.

These banners are multi-purpose and even recyclable! You can cut or perforate roll banners and distribute sections to be used as a sun shade, mat, memento, or sign.

KGIM 24x36 plastic roll banners for event backdrop - NorthCoast Banners
KGIM-FM utilized plastic roll banners to create a backdrop for an in-store promotion

How much do roll banners cost?

The great news is that plastic roll banners are quite affordable! Because there are just two main factors that affect cost, it is easy to work out your ideas and still fit a budget.

The Two Main Cost Factors:

  • The number of colors in your artwork
    Each color requires one printing plate. For example, the KNBR logo pictured below is white on a blue background. Since white does not count as a print color, this specific logo required three (not four) plates: red, blue, and yellow.
  • The length of the banner (print run)
    How many feet do you need to cover for your event? A 2,000 foot run might cover one event, but if you host several events a year, you may opt to put in a larger purchase order at once. The cost savings go up as your order size increases, because once a print run is started it is easiest to just keep it running at that time.
KNBR 24x26 plastic roll banners - NorthCoast banners
Bay Area sports radio station KNBR utilized plastic roll banners to cover fencing at an outdoor event for San Francisco Giants baseball fans

There is one more, smaller consideration regarding banner roll pricing: size (height) of the roll.

Typically, banners come in sizes 18″, 24″, and 36″. Make sure you think about what your needs are and order accordingly!

Overall, plastic roll banners are an incredibly cost-effective choice. How cost effective are they? In most cases, plastic roll banners are just 1/10th the cost of traditional vinyl and screen-printed banners. Sometimes even less!

So you can expect to pay anywhere from about $0.20 cents per linear foot to $0.30 cents per linear foot, depending on the order size. Oftentimes we can deliver plastic roll banners for less than $0.15 per square foot!

How can I get cheap banners? 

If your budget is really tight, here are some tips to make your purchase more affordable:

  • Simplify your artwork to minimize colors
  • Opt for digitally printed roll banners

Since the number of colors greatly impacts printing costs, simplifying your artwork can be a money-saver. For example, if your artwork has color gradients, simplifying it to fewer colors can make a big difference.

However, if the color variety in your artwork is very important, you may want to consider digitally printed plastic roll banners. There are two main benefits to this product:

  • No cost difference based on number of colors
  • Significantly less expensive when ordering in small sizes

For example, when ordering the traditionally printed roll banners (Flexographic print plates), the minimum order is 4 rolls at 500 feet each. However, the minimum order for digitally printed banners is just 1 roll at 250 feet. If you’re uncertain what length you should order to meet your needs, please reach out to our team of experts for guidance!

*Note: Unless your artwork is REALLY complicated and uses a lot of colors, the most cost-effective choice if you need to make a bulk purchase is still the traditional Flexographic-printed roll banners.

I need a rush order. How fast can I get my plastic roll banner?

The typical chip time for standard orders is 2-4 weeks for 4 or more rolls. The timeline is based on the time to make the Flexographic print plates and then ship them to the printer, then printing time, and finally the shipping to the customer.

We can oftentimes move faster than the 4 week window, but if you are planning for an event it’s best to get your design in with extra time.

Digitally printed roll banners have a quicker turnaround time of about 1-2 weeks.

The FASTEST option, if you are truly in a bind, is to order a vinyl roll banner. The benefit is that this option is absolutely the fastesr, however since they are much heavier the shipping costs will go up. Because of the weight of the vinyl, the longest cut we provide is 50 feet.

Drop us a line if you have a specific, quick turnaround need! We are happy to work with you to find a solution with the best product, price, and shipping method.

How much do roll banners weigh?

It’s super easy to remember how much plastic roll banners weigh! An 18 inch high, 500 foot long roll will weigh 18 pounds. A 24 inch roll would weigh 24 pounds, and a 36 inch roll would weigh 36 pounds. Just keep in mind that the weight (per 500 foot roll) will be equal to the height of the banner in inches.

How much does it cost to ship roll banners?

Shipping costs for plastic roll banners depend on weight of product ordered, distance being shipped, and how fast you need it. We use UPS to ship, so faster shipping times will be more expensive.

Is my artwork in high resolution for my banner?

Digital images are stored as vector or raster files.

The best logos and art files are vector images. For example, PDF, AI, and EPS files. These can be any size without losing quality, since the computer just scales the image based on existing information.

Raster images can be trickier to adapt, and thus cannot be used for plastic roll banner printing. These include JPEG, PNG, PSD, and PSB files.

However, if your logo or artwork is currently in one of these formats, don’t despair! One of our talented designers can help get your logo modified to a usable file.

Can I perforate my roll banners?

We can perforate plastic roll banners so that each banner piece can be torn off like a paper towel or a check from a checkbook.

Some details about perforated roll banners:

  • skip perf is when your banner perforations skip over banner instances. In other words, the perforations occur every two, four, six etc. banner instances.
  • Skip perfs must occur in even multiples and can be as long as 120 inches.

Perforations are helpful if you plan to tear many small segments of the banners to give away as mementos, signs, or for decoration. If you plan to wrap a large area, such as fencing, you may not need perforation.

While these perforations can be helpful, keep in mind that the perforation increases the odds of tearing. For example, if you plan to put your banner up in a very windy outdoor space, or plan to stretch it around a broad area, it is slightly more apt to tear at the perforated edge.

If you’re uncertain about adding perforation, keep in mind that it’s very easy to cut the roll banners into smaller sections with any ordinary pair of scissors.

24" Roll Banners - NorthCoast Banners
ALT 105.7 had their roll banners perforated for easy tearaway sections

Plastic roll banners have so many uses and applications. From nonprofit marketing, to large outdoor events, and more, these banners can be the perfect addition to wow your crowd.

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How Plastic Roll Banners Optimize University Branding

When you think of Plastic Roll Banners, your mind might not immediately jump to Arizona State University (ASU). But maybe it should! For the last five years in a row, Arizona State University has been named “the most innovative school“ in America. As … Continue reading

When you think of Plastic Roll Banners, your mind might not immediately jump to Arizona State University (ASU). But maybe it should!

For the last five years in a row, Arizona State University has been named “the most innovative school in America. As such, the school is known for its programs, its online educational reach, and its emphasis on sustainability. But during this five year stretch of recognition, ASU has also maximized another asset: branding.

Read on to see how ASU has utilized Plastic Roll Banners to leverage their brand awareness and opportunities.

ASU-innovation-NorthCoast Banners
ASU is Ranked #1 for Innovation

Brand Awareness

As a Division-I school, football is a huge part of ASU life during the fall semester. This creates a great opportunity for tailgates and outdoor events from August through December.

Of the many ways that you can create effective brand awareness at large outdoor events, few are as cost effective as Plastic Roll Banners. At just $0.15 per banner, roll banners, also known as “tearaway banner,” can have a huge impact at any size event. And that’s without breaking the bank!

It’s especially important to keep your brand in focus in today’s hyper-distracted, phone-addicted consumer world. Thus roll banners that completely surround the event can be a real game-changer.

Arizona State-Tailgate Party-Plastic Roll Banners-NorthCoast Banners
Plastic Roll Banners at Sparky’s Touchdown Tailgate, Arizona State University

How ASU Uses Plastic Roll Banners

Arizona State University (ASU) uses roll banners to maintain a strong focus at every angle of Sparky’s Touchdown Tailgate. The event draws ASU alumni and their families, who come to support the school’s football team and reconnect with friends.

Plastic Roll Banners provide ASU with an efficient way to support their official sponsor and brand the event in a clean but ever-present way.

Co-Branding with Sponsors

As you can see in the the example of ASU’s tailgate event, the banners offer an opportunity for sponsor promotion.

ASU-plastic roll banners-NorthCoast Banners
Example of Co-Branding with Sponsor

Coco-Cola is one of the main sponsors of Sun Devil Athletics and ASU Football. The tearaway banners ASU designed for Sparky’s Touchdown Tailgate remind us of this partnership with cohesive co-branding.

The subtle repeat of the logos creates a memorable look without making attendees feel like they are being hit over the head with advertising.

Branding Benefits of Plastic Roll Banners

Behind the stage setup and around the venue, Plastic Roll Banners keep ASU’s branding clear and impactful, wherever the participants or onlookers may gaze.

Tailgate-Band-ASU-NorthCoast Banners
Plastic Banners Rolls Visible Behind Performers

Around concessions area, lines of guests keep focused on the brand and look and feel of the event, with roll banners lining the fencing.

Food Truck-ASU-banners-NorthCoast Banners
ASU Banners Create a Border Around the Concessions

Plastic Roll Banners also hide the bare, industrial look of barricades around the event, ensuring a cohesive and attractive experience. It’s also a handy way to disguise crowd control as an aesthetic of the event!

Because the ASU tailgate event is outdoors in a public area on campus, the banners serve dual roles. The banners designate the area for guests, who will feel like VIPs, but they also advertise the event to the tens of thousands of people attending the game.

Conclusion

Arizona State University is one of the largest schools in the world, and the most innovative in the country. As they continue to be industry leaders, we anticipate that others will continue to follow in their footsteps.

Seeing this example of the impact of Plastic Roll Banners, we hope you will consider ordering some for your next event!

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7 Tips For Nonprofit Marketing On A Budget

Nonprofit marketing is constantly changing and adapting. Stay on top with these 7 proven tips, tricks, and ideas for nonprofit marketing at little or no cost. 1. Design A Unique Logo to Optimize Nonprofit Marketing The first step in nonprofit … Continue reading

Nonprofit marketing is constantly changing and adapting. Stay on top with these 7 proven tips, tricks, and ideas for nonprofit marketing at little or no cost.

Nonprofit marketing - NorthCoast Banners
Looking to make a social impact without breaking the bank? These tips will help you utilize proven tools to create a nonprofit marketing plan and get your name out there.

1. Design A Unique Logo to Optimize Nonprofit Marketing

The first step in nonprofit marketing is to design a unique logo for your organization. Your logo is what people will see and remember. It’s what you will put on your materials, your building, and more! Your logo can tell people who you are, what you do, and why you matter. 

Think about colors, symbols, words, and images associated with your mission and values… But avoid cliches (e.g. hearts, holding hands)! Consider long term costs associated with your logo – you may want to limit the number of colors in your artwork, as printing this logo later on vinyl and plastic roll banners, shirts, etc. (see step 2) will be less expensive if you limit it to 1 or 2 colors. 

Starlight Foundation - Plastic Roll Banners
Starlight Children’s Foundation uses just 2 colors, a whimsical font, and clear imagery in their logo

Note: White does not count as a color for printing costs. North Coast Banners has a helpful blog with art requirements to consider when you create your logo. There are lots of low-cost design tools available (check out Tailor Brands or Looka) to help you create a high quality logo in-house, without paying top dollar for a commercial design pro. 

2. Create Cost-Effective Marketing Materials

Once you have a solid brand logo, you are ready for nonprofit marketing and getting your name out there! Consider what will be the most effective materials to create and distribute. A fantastic, affordable option is Plastic Roll Banners. At just $0.15 per banner, roll banners can make a huge impact at any size event without breaking the bank! 

It is especially important to keep your brand in focus in today’s hyper-distracted, phone-addicted consumer world, so roll banners that can easily and affordably cover an event or space can be a gamechanger. 

Additionally, as a nonprofit, you’ll want to be socially/environmentally conscious – and many plastic roll banners are biodegradable, recyclable, and reusable. You can use roll banners for large scale events, fundraisers, tabling at community events, and even around your offices!

Plastic Roll Banners - Nonprofit marketing
The ALS Association utilizes Plastic Roll Banners for signage and easily distributed collateral for walk attendees

3. Cultivate Brand Ambassadors

Branding isn’t only about slapping your logo on mugs, t-shirts, or pens. While much of the brand and marketing focus in the nonprofit sector has been about fundraising and communications, times are changing – quickly! Nowadays, truly progressive nonprofits see the potential of branding to increase visibility, gain support, and enlist brand ambassadors. 

A smart nonprofit marketing plan will leverage these ambassadors to deliver its mission and promote its programs. Once you’ve found some dedicated volunteers and supporters, make sure they understand your mission and values and have an “elevator speech” prepared to share about your nonprofit. 

You will also want to be sure to equip them with the necessary materials to get your name out there. This is another great use of signage and plastic roll banners. Your ambassadors can help splash your logo all over their photos shared on Facebook, Snapchat, and Instagram by keeping these inexpensive, easy-to-store banners on hand. 

4. The Value of Events for Nonprofit Marketing

One of the most critical aspects to nonprofit marketing is putting yourself in the shoes of the public. Think about what your supporters want to see when they engage with your nonprofit and go from there. What kind of events would the general public be interested in? What would appeal to your existing supporters?

You can start small – consider hosting an open house or event in your community to allow people to get to know your organization and the work you do. You can have guest speakers, perhaps people who have been served by your work, and an opportunity for people to learn about topics related to your mission. 

The goal is to give people a reason to attend your event and see what you’re about. 

The Dana-Farber Cancer Institute promotes their brand at major events such as their Marathon Challenge

Reach out to organizations who serve similar populations and find out what community outreach opportunities are out there. Most events hosted by cities, schools, and libraries are free to attend and can be an easy way to promote your nonprofit. 

And remember the key to any event – plaster you name/logo EVERYWHERE! Keeping budget in mind, the versatility of plastic roll banners can save money and effort. For example, even industry giant Subaru utilized plastic roll banners to create a quick photo backdrop or logo wall area (scroll down to the second image for reference). 

5. Create A Marketing Budget – And Stick To It

Start with a plan and timeline detailing how much money you will need to enact your nonprofit marketing strategy, and where these funds will be used. Consider staff costs, materials, and if you will incur professional expenses. 

Make sure there is a specific individual taking a leading role in managing the budget to ensure that there is accountability to get the job done. 

Don’t spend beyond your means. Although we know the phrase, “you have to spend money to make money,” as a nonprofit you need to be very cognizant of how you are spending donor funds. If you are going to introduce an expense, consider how it will benefit it your nonprofit and how you can maximize the use. 

Keep in mind that the Better Business Bureau recommends that at least 65 percent of a nonprofit’s total expenses should be for programs – and the best nonprofits allocate even more than that.

6. Leverage Partnerships for Nonprofit Marketing

You don’t have to go it alone to create a strong nonprofit marketing plan. In fact, it shouldn’t be a solo venture at all! Strategic partnerships can expand the reach of your organization and your marketing efforts. 

Look for ways to work with the people and organizations who share goals and can lend resources to help advance your work. These might include other nonprofits with similar or objectives, local volunteer groups, businesses looking for philanthropy opportunities, or local and federal government agencies.

And don’t forget media coverage! Promote yourself and your nonprofit –  send a press release about your organization’s accomplishments to local media outlets. Utilize your brand ambassadors to make connections, as well. This step alone can create a substantial marketing opportunity.

7. Be A Treasure Hunter – Utilize Talent for Nonprofit Marketing 

Start digging and getting to know the people are your organization! Never underestimate the talents that lie within your employees, volunteers and even yourself. When you’re first diving into nonprofit marketing, you will find that many of the folks on the team anticipate wearing multiple hats to help get things off the ground. 

Reach out and see what your staff, donors, volunteers, and supporters are capable of. You may find that you don’t need to hire expensive pros for every aspect of your marketing plan – with some training and software, you might be able to do it at a fraction of the cost. 

Plus, if you assume that every member of your staff or volunteer team has something to contribute to your marketing strategy, you will have the bonus result of invigorating and engaging your base! 

There’s no one trick to nonprofit marketing, but following some of the suggestions above will start you down the right path. Do your homework, research, and reach out. 

About the Author: Shoshana Simones has dedicated her career to the nonprofit sector, program development, volunteerism, brand strategies, and social media management. She holds a degree in Art History with a minor in Design, and a Master’s in Art Education with an emphasis in Museum Studies. Shoshana has worked with many local and national nonprofit organizations in roles including volunteer management, program management, grant writing, marketing, and fundraising. She has worked within the for-profit sector with businesses looking to optimize their marketing and social media reach. 

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What Is A Tearaway Banner?

Your event is coming up and your sponsor is pushing you to find a creative way to deck out the place with their branding (Hint: you haven’t yet discovered a tearaway banner). You’ve taken your nose to the grindstone but … Continue reading

Your event is coming up and your sponsor is pushing you to find a creative way to deck out the place with their branding (Hint: you haven’t yet discovered a tearaway banner). You’ve taken your nose to the grindstone but you can’t find a way to get it done without buying more vinyl banners.

Enter the tearaway banner, the cost effective solution to getting your brand, sponsor or company logo plastered around any event area. Produced as a Plastic Roll Banner, they are often called tearaway banners because you can simply cut off a banner, two or 50, to cover any amount of space.

Here’s some innovative ways brands are using tear away roll banners:

TearAway Banners - Plastic Roll Banners

Tito’s vodka cuts off their tearaway banners (AKA plastic roll banners) and wraps them around the water barrel and deadweights used to tie down a tent.

TearAway Banners - Plastic Roll Banners - NorthCoast Banners

Subaru puts them together, lined up, then tears away the excess to create a quick photo backdrop or logo wall area.

TearAway Banners - Plastic Roll Banners - NorthCoast Banners

At a festival, traffic barricades control the flow of attendees, but they don’t do much in terms of branding with their unsightly, dry metallic sheen. Rent King covers them with tearaway roll banners across the festival.

Don’t be afraid to throw a roll of plastic roll banners in the back of the pickup truck before heading out to an event. It will come to use in more ways than one.

Got another way you tear away your plastic roll banners? Send us a photo, we’ll feature it on our Instagram and Facebook page!

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Crowd Control with Plastic Roll Banners

Crowds can get a bit out of hand sometimes. After all, everyone benefits from boundaries. Lucky for you, plastic roll banners can be used for crowd control while spreading your branding message. Crowds line up outside The Lion King in … Continue reading

Techno Glaceau Festival Banner Fence Line

Crowds can get a bit out of hand sometimes. After all, everyone benefits from boundaries. Lucky for you, plastic roll banners can be used for crowd control while spreading your branding message.

Lion King Roll Banners Used for a Perimeter
Crowds line up outside The Lion King in New York, seen here in a television screenshot

Plastic roll banners make natural barriers that can direct crowds, regulate lines, or even barricade off specific areas. Attach them to fences, blockades, or trees. Roll banners will beautify your space, control your crowds and utilize free advertising space!

For more information about plastic roll banners and their uses, please give us a call at 800-231-4213 or check out our website at www.northcoastbanners.com.

Surrounding a Venue with 96.3 KSCS Roll Banners

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