You've got a big dream. You and your team of volunteers are going to put on a major event or festival, and to do so you'll need sponsors for the event. Here are the five steps to finding - and retaining - sponsors to make your dream a reality.
These decisions will define your final budget.
The more specific you get with your focus on a specific age, community or culture, the more likely your sponsors will want to jump on board with you so that they can maximize their sponsorship dollars.
For example, if your music festival has a bar area, look for an alcoholic beverage company to provide the bar, inventory and staffing and you've got yourself a fully paid for major attraction at your event or festival. Or, a fitness gym in your area might be the perfect partner to provide apparel at your marathon.
At the event, show a 90 second highlight reel of the festival featuring the sponsors stage and event banners with their logos plastered all over the event. Look for other ways to remind them throughout the year how sponsorship impacts the event-goers and the city.
Special thanks to Daniel Melo of DRM Solutions for his contribution to this article.
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