The Movement Festival was held in Hart Plaza in downtown Detroit May 28-30 this year. The fest was a sight to behold with a record attendance number of 99,282 people, five different stages, and a lineup that included over 100 DJs from around the world. Over the course of three days I saw everyone from the very young to the very old flock to the stages enjoy a wide variety of live techno performances. Just within the crowd there were dance circles galore—hip hop, break dancing, gloving, hula hooping, glow sticks, people busting out the quirkiest moves in their repertoire—which made ‘Movement Festival’ a fitting name.
The other thing that caught my eye, of course, were the 10ft by 35ft vinyl mesh stage scrims NorthCoast made for the Vitamin Water stage. This year the banners included a QR code that, when scanned by a smartphone, took users to the Vitamin Water website on the free wireless internet available at the fest.
I also saw some vinyl mesh banners on the fence outside that NorthCoast made for another Movement Festival sponsor, the Detroit Metro Times.