Considerations When Purchasing Roll Banners
What is a Roll Banner?
- Printed poly roll stock or vinyl rolls, containing identifiable company, product or event logos and marketing messages, rewound into easily usable rolls.
- Cost effective promotional products widely used to advertise concerts, political rallies, radio stations, sporting, and other events.
Roll Banner Synonyms
Plastic roll banners, roll-a-banners, roller banners, roll banners, event banners, plastic banners, radio station banners, racing banners, banner rolls, perforated banners, rolling banners, polyethylene banners, plastic banner rolls, disposable banners, recyclable banners, political banners, biodegradable banners
Why Choose a Roll Banner?
Roll Banners offer a spectacularly economical way to communicate your marketing message at concerts, sporting events, radio station events, motor sports events, political rallies, and anywhere else groups of people gather.
In the words of Torino Joe, Promotions Director for TMA Racing, "I simply couldn't do my job without my roll banners. They are indispensable because they are SO dispensable. With roll banners, especially perforated roll banners, I can show up at events and completely COVER the place with our logo and our image. It's RIDICULOUSLY easy."
While it is true that roll banners add tremendous ease to promotional professionals' and event sponsors' lives, there are some factors that need to be considered when buying roll banners. In the words of Richard Lapper, President of Lapper Branding, "There are roll banners and then there are ROLL BANNERS!" In other words, there are Plastic Roll Banners and Vinyl Roll Banners. It's important to choose the correct type of roll banner to meet your needs.
Factors to consider when buying roll banners include:
- The quantity of roll banners needed
- The size of the roll banners needed
- The number of colors in the roll banners
- How quickly the roll banners are needed
- Whether or not you need a "full bleed" banner
The balance of this article will address these 5 factors.
The Quantity of Roll Banners Needed
When it comes to the quantity of roll banners you need, the size of the run matters. For most printers of roll banners, the smallest run length that makes economical sense is 3,000 linear feet.
Set up time is a huge consideration for roll banner printers. The average set-up time to mount printing plates, mix PMS matched inks, unmount printing plates and clean up press, hoses and ink stations is 30 minutes per spot color. Because the average flexographic press runs at 400' - 500' per minute, the average minimum run length for roll banners must be at least 3,000 linear feet (6-8 minutes of press time) to justify the set up time. A run length of 3,000 feet translates into at least 1,000 roll banners, assuming the repeat is 36".
So, if 1,000 roll banners are more than you need, you may want to consider vinyl roll banners. Whereas plastic roll banners are flexographically printed on low density poly, vinyl roll banners are digitally printed on 10 ounce vinyl. Whereas our minimum run for plastic roll banners is 3,000 linear feet, our minimum print run of vinyl roll banners is 50'.
The Size of the Roll Banner Needed
The graphic below illustrates the basic principles of the "web and repeat" of a roll banner. Simply stated, in this case, the "web" translates roughly into the "height" of the roll banner. The "repeat" translates roughly into the "length" of the banner. Therefore, a 24" x 36" roll banner has a web of 24 inches and a repeat of 36 inches.
We print plastic roll banners with webs of 18", 24", 30" 36" and 48". We offer many repeat lengths, ranging from 18" all the way to and including 54". Our most popular sizes for plastic roll banners include: 18" x 36", 24" x 36", 30" x 36", 36" x 36" and 36" x 54". These are just some of our most common sizes.
Our widest web is 48" and our longest repeat is 54". As you can imagine, rolls of 48" x 54" banners command attention!
The Number of Colors in the Roll Banners
Many plastic roll banner printers have flexographic presses with the capacity to print 4 spot colors. Our printers can print up to 6 spot colors. In addition, we can print 4 color process (4cp) plastic roll banners. While it is true that we can print 4 color process roll banners, the size and scope of projects is quite different. We like to say that "printing spot color roll banners is to printing 4 color process plastic roll banners as Piper Cub airplanes are to F16 fighters." It is true that they have similarities. However, they are not to be confused.
For years, our minimum print run for 4 Color Process banners was 25,000 linear feet. However, due to recent technology break-throughs OUR NEW MINIMUM RUN IS 10,000 linear feet!
Printing 4 color process Vinyl Roll Banners is routine. Our digital printers produce full color (4cp) roll banners at resolutions up to 600 dpi. Our vinyl roll banners come with webs of up to 60" tall with repeats as long as you need. They are printed with indoor/outdoor (UV Solvent) inks, on reusable 10 ounce scrim vinyl.
If you want to know more about spot color and 4 color process roll banners, please contact us by e-mail at firstname.lastname@example.org or call us at 800-231-4213. We will be happy to answer your questions.
Turn-Around Time: How Fast the Roll Banners are Needed
Many plastic roll banner printers require 4 weeks to ship SPOT COLOR orders. At Northcoast Banners, we regularly ship SPOT COLOR plastic roll banners in 2 weeks or less. For FOUR COLOR PROCESS (4cp) roll banners, turn-around time averages 4-6 weeks. Our streamlined processes and dedicated roll banner presses all us to complete orders faster than any of our competitors.
Our average time for fulfilling a vinyl roll banner order is 3 work days. As you can see, it is smart to factor in turn-around time when you place your order.
Do You Require "Full Bleed" Roll Banners?
- When creating art for your roll banners, it is best to restrict your design elements to the "live area" of the banner.
- The live area is defined (roughly) as the print area inside the "margins" of the roll banner.
- The margins constitute the gap that remains between the edge of the printing plate and the edge of the poly (at the web) or the plate gap (at the repeat).
- We prefer 1/2" to 3/4" gap on all sides of your roll banner design. See the roll banner "live area" illustration below.
When your roll banner design elements impinge on the gap outside the live area, in most cases, we will work with you to eliminate the design flaw. However, on occasion, your roll banners will absolutely require a design with no gap between instances of the banners, and no white edge at the top and bottom of the banner. These are cases we refer to as "full bleeds".
How Northcoast Banners Prints "Full Bleeds" Roll Banners
We print roll banners with full bleeds on a case-by-case basis. Please submit artwork for evaluation. Trimming the outer edges of the roll banners is simple. All we need is at least 1" of margin to ensure a safe and accurate trim. The challenge is in elegantly eliminating the plate gap.
Flexo presses do not allow continuous print. Because of the way plates mount on the cylinder, a gap occurs between the lead and trail edges as they butt together. This area is referred to as the "plate gap". The key to creating the seamless effect between roll banner instances is to integrate the plate gap into your graphic design. Compensate for the plate gap fill into the roll banner graphic design by using a solid color BUMP plate that is wider than the normal gap fill. The BUMP plate can butt up to the primary design elements eliminating the appearance of any plate gap fill. The key is in making the seam as close to invisible as possible.
If you design your roll banner art with colors other than white between the images, select a PMS color that blends well into the background. By using an additional printing deck, a spot color can be printed to fill the plate gap.
Our experience has shown us that black is the absolute safest color to use to fill the plate gap in your roll banner design. We have successfully created full bleed roll banners with bump plates other than black, HOWEVER, black is by the safest choice of colors for your bump plate.